Last updated: 5 October 2026
Who we are
Experience Dubai is operated by NWP Travel and Tourism L.L.C-FZ, a free zone company licensed by Meydan Free Zone, Dubai, United Arab Emirates (Licence No. 2654499.01, Formation No. 2654499). On this page, “we” means that company.
We do not own vehicles. Transport is delivered by licensed third-party operators and chauffeurs that we engage.
Experience Dubai is a trading name of NWP Travel and Tourism L.L.C-FZ, which is responsible for your personal data across its three brands, Experience Dubai, Dubai Transfers and NWP Travel, on their websites and in their apps.
What we collect
- Booking details: name, email address, phone or WhatsApp number, nationality, hotel, flight number, number of travellers and any requests you tell us about.
- Account details, if you create an account: login email, preferences, saved items and bookings.
- Payment status. Card details go directly to Stripe; we never see or store a full card number.
- Messages you send us by WhatsApp, email or the assistant.
- Technical data: the cookies and storage listed in the Cookie Policy, and anonymous visit statistics.
Why we use it
- To run your booking: confirm it, remind you, arrange the service and support you.
- To keep the records that UAE law requires.
- To prevent fraud and keep the site secure.
- To understand, in aggregate, how the site is used, and to improve it.
We never sell personal data and we do not build advertising profiles.
Who receives it
Only those who need it:
- the licensed operators and chauffeurs delivering your service, with only the details needed to deliver it;
- our service providers: Vercel (hosting and analytics), Supabase (database), Stripe (card payments), Drive (emridtp.com, advertising conversion measurement), our email provider, and Google Maps for address lookup where it is used;
- public authorities, where the law requires it.
Transfers outside the UAE
Some of our providers store or process data outside the UAE. We only use providers that commit, in their contractual terms, to protecting it.
Analytics
We use Vercel Web Analytics for page views and the steps of the booking funnel. It is cookieless and does not build advertising profiles. We also load Drive, a third-party conversion script from emridtp.com, to measure advertising against visits and bookings.
How long we keep it
- Booking and payment records: at least five years, as UAE accounting law requires.
- Enquiries that do not become bookings: 24 months.
- Accounts: until you delete the account.
- Anything else: only as long as it is needed for its purpose, then deleted or anonymised.
Accounts and the apps
If you create an account in one of the apps, we keep your email address, the name and any phone or WhatsApp number you add, your language and currency, the bookings and quote requests you make, your points, what you save and any review you write. One account signs you in to all three apps.
If you allow notifications, we keep a token for your device so that we can send you trip updates. We send offers only if you turn them on.
A review you write is shown with your first name and the first letter of your surname, never with your full name or contact details.
Card payments in the apps are taken by the payment provider, and we never see a card number. The apps show no advertising and do not track you across other companies' apps or websites.
Deleting your account
Delete your account in any of the apps from Account, then Delete account, or on the web at experiencedubai.ae/account/delete. Your profile, points, saved items, devices, reviews and requests are removed at once.
Booking references and amounts are kept without your name for as long as UAE record-keeping rules require. The name, phone number and travel documents on a booking still to come are kept until the day after the trip, so that the driver or guide can find you, and are then removed automatically.
Your rights
Under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and under the GDPR if you are in the European Union or the United Kingdom, you can:
- ask what we hold about you and get a copy (access);
- have it corrected;
- have it deleted;
- object to, or ask us to restrict, how we use it;
- receive it in a portable format (portability);
- complain to the data protection authority: the UAE Data Office, or your local authority in the EU or UK.
To use a right, write to trade@nwp.ae or message us on WhatsApp (+971 52 708 9101). We may ask you to confirm who you are, and we answer within the time the law allows.
Security
We protect data with reasonable technical and organisational measures, including encrypted connections and access limited to staff who need it. No system is completely secure, so we cannot promise absolute security.
Children
Our services are for adults. We do not knowingly collect children's data; a parent or guardian makes bookings for them.
Changes
When this policy changes, the date at the top changes with it.
Signature is the private side of our three brands: Signature Dubai, Signature Worldwide and Signature Chauffeured. When you write to its concierge, what you send is handled as follows.
- What we ask for. Your name, an email address to reply to, and what you tell us about the request. Only if you choose to give them: dates and how firm they are, a budget range for the whole arrangement, who is travelling, your preferences, how to reach you discreetly, and whether you are writing on someone else’s behalf. A telephone number is asked for only when we offer to reply by telephone or WhatsApp.
- Why. To answer your request, to prepare a proposal and, if you accept it, to arrange it. A supplier receives only the details it needs for its own part, and never the budget range.
- Where it is kept. In our own database, with our cloud provider, where it can be opened only by the concierge team and those who administer the system. The concierge is told of your request by email, you receive a confirmation by email, and proposals are sent as private links that expire rather than as attachments.
- Who sees it. The concierge team, and the person named to you as your concierge. Nobody else in the business can read it.
- To prevent misuse. The form keeps, for no more than two days, a count of the requests sent from each network address and to each mailbox; the mailbox is stored in a form that cannot be read back.
- How long. A request that does not lead to an arrangement is deleted within twelve months of our last correspondence about it. Once a request becomes a booking, the booking record is kept as described above.
- Your requests. You may ask at any time to see, correct or delete what we hold about a request, by writing to trade@nwp.ae and quoting its reference. We answer within 30 days.
- Cookies. The Signature sites set no advertising cookie and carry no analytics or cross-site tracking. They remember only your choice of light or dark appearance, and only once you make it.
Contact
Questions about this page, or a request under it:
If this page is translated, the English version prevails.
